When talking about sustainable solutions for events, only two areas are taken into consideration: catering and waste disposal. Creating an event that is as sustainable as possible poses a great challenge to event agencies.
Inemaa is a start-up where motivated idealists with a lot of experience in the fields of sustainability, management and digitalisation come together.
By offering consulting services, workshops and their network of competent service providers, they facilitate the implementation innovative event concept and reliefs agencies of the search for suitable service partners.
I guided the team through the design thinking process to learn more about the target audience of event agencies and planners. Considering the gathered insights, I designed the website to translate the message into an authentic visual language.
By interviewing event agencies and event locations at IMEX Frankfurt – a worldwide exhibition for incentive travel, meetings and events – I got insights into their priorities and could adapt Inemaa's communication accordingly.