Twenty vays

Twenty Vays' founder Simin Hashemi-Tehrani knows both the German and Iranian culture and business world and shares this valuable information with her clients.


My task was to create an identity for Twenty Vays: I developed a consistent visual language and design guidelines to use it.

The logo is based on the Persian expression "vay" that can mean joy, surprise and many other emotions, and combined plain, modern typography with typical Persian ornaments.